Brief and challenges
Tutorial videos at Square previously had a number of styles, creators, and purposes. I worked directly with our studio team to create a brand for our support content including a style guide. My role was to storyboard, illustrate, and art direct this series while Christopher on the production design team animated.
After doing a number of these videos with me, the studio team hired an external agency to continue the work. The studio team provided my guide and vector files to the agency so that future videos could be made without my involvement. I consider this a big win.