Art direction ❋ Design systems ❋ Illustration ❋ Mobile Design
Ty Lettau ❋ Chris Ereneta ❋ Christopher Mah
Square’s marketing and product teams needed an illustration system to help communicate more delightfully with merchants and to help explain complex ideas.
Illustrating for product and email
While on the brand team at Square, I collaborated heavily with almost every product team because we wanted to bring the same delight we were using for email into the product.
I developed this color system to represent natural skintones and hair colors. The Square color palette at the time didn’t account for skintones, so it was necessary to build an entirely new palette, rather than just use #ffffff for skintones.
Illustrating for presentations
These 4 illustrations were a collaboration with the Square Comms Design team for our All Hands presentations. Each illustration featured a season and with that season, 4 products at Square.
IIlustrating for web and animation
I've worked as an illustrator and art director to produce illustration across multiple media.
Illustrating for social
The biggest testament to BK’s effectiveness is that nearly 1.5 years after she left Square, we were still actively using the illustration library she left for us. I consistently and constantly wished she was still on our staff, so much so that we outsourced work to her long after her departure.