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Square’s marketing and product teams needed an illustration system to help communicate more delightfully with merchants and to help explain complex ideas.
While on the brand team at Square, I collaborated heavily with almost every product team because we wanted to bring the same delight we were using for email into the product.
I developed this color system to represent natural skintones and hair colors. The Square color palette at the time didn’t account for skintones, so it was necessary to build an entirely new palette, rather than just use #ffffff for skintones.
These 4 illustrations were a collaboration with the Square Comms Design team for our All Hands presentations. Each illustration featured a season and with that season, 4 products at Square.
I've worked as an illustrator and art director to produce illustration across multiple media.
The biggest testament to BK’s effectiveness is that nearly 1.5 years after she left Square, we were still actively using the illustration library she left for us. I consistently and constantly wished she was still on our staff, so much so that we outsourced work to her long after her departure.
Helen Shaffer, Senior Product Designer, Square