Branding ❋ Diversity and Inclusion ❋ Identity ❋ Illustration
Jen Murse ❋ Anna Smylie Caldwell ❋ Chelsea Lee ❋ Andrea Stadelman ❋ Chris Ereneta ❋ Claudia Ng ❋ Sheila Quinn
Square’s employee resource groups needed an imaginative, flexible brand system to highlight their contributions within the company and at external events.
Asian Pacific Islander Squares design
Fabric was a trans-cultural visual unifer. As universal and important as food, fabric permeates our lives. Countries across Asian and into the Pacific Islands each have their own distinct fabric styles, but they all shared this important piece of culture heritage.
I enjoyed collaborating with BK to bring the API-Squares design to life - she was an empathetic and communicative design partner who helped translate the group's mission into a fresh and fun design. She also made sure to incorporate feedback from cross-functional partners throughout the process, so we all felt involved in the final product.