After OpenTable's brand refresh, it was time to refresh their icon library. In this self-initiated project, I made it my goal to create a set of cohesive, universal, long-lasting icons for OpenTable
These icons needed to fit a variety of use cases. We want to provide icons as part of our presentation template, on web, and in app.
This work is unique in its scope. I explored how the types of icons we use reflect the kinds of communities we serve. If we only show pizza and hamburgers, we are ignoring the wide variety of cultures and places that our company serves.